henleys & other things RSS



1 Year

Our first year is in the books! As first time entrepreneurs and new entrants into the fashion business we were served countless lessons. Nothing is as we thought it would be. Not sales, not our average customer, color and style favorites etc.  But despite the hurdles and missteps along with a pandemic/recession it feels like HNLY is here to stay. We are happy with all of the measurables and we feel like we have the makings of a very cool community that we are proud to be a part of.  Year one was about the non-sexy low cost foundation building fundamentals. Meet a few customers every day and build a personal connection. Build out social media channels and our identity. Learn...

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eleven months. turning fans into customers.

Other than HNLY we've spent most of our savings on traveling the past few years. While traveling we've met friends who are locals to the area and we try our best to acclimate and blend in with their culture, language, etc. Our language skills are often met by laughs but we always find a way to convey our message in the local language. It usually translates to "I hungry", "I go now", etc. but it works! This eliminates a lot of wasted words, wasted conversation and I want to try to do that with this blog. HNLY started off as a passion project for us. We wanted a better henley and we wanted our friends to have better henleys too....

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june 5

This post is a long time coming! Sorry for the delay to the 11 people that read this. In April we hit a very important milestone (important to us!) as we became an order every day ecomm company! The Month of May continued that theme and we're excited to head into the summer season and towards our 1 year anniversary in mid-July. Our women's henley is still in the design phase and we hope it will be ready late summer or fall. We are also working on adding an additional color (white) for our hnly tee. Other than that, we plan to stick with our existing styles and colors through the end of the year and do our best to...

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500 orders!

500 orders in six months! Love it. We are hitting our stride and appreciate the re-orders from you loyal henley lovers. The next few months we are hoping to get to San Diego, San Francisco and a few of the National Parks that we're surrounded by for more shoots. We love them since the "models" are our friends and the motorcycles are ours... it's basically just an excuse to hangout!  We've got 4 styles in 5 colors now and those are all here to stay. What's your favorite? What colors would you guys like to see in the future? We are big on earthy tones so thinking a burgundy or beige potentially. Ultimately we're going to keep it simple so...

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henley loving ambassador program

  We've heard from many of you regarding an ambassador program and we are finally ready to put the wheels in motion towards starting one. If you are interested and passionate about the clothing industry (and henley shirts!) we would love to hear from you.  This is something that we want to limit to a select few who feel connected to what we've shown as a brand thus far with hnly and not something that we want to feel transactional. For us, hnly is a vehicle to illustrate our passions and include them in our work lives. Our "models" are us and our friends. We really do wear these shirts everyday and ride motorcycles every chance we get. Ideally, you...

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