When you have a firm grasp on what's important to you and what makes you happy, it's easy to recognize excess. The trick is to not let let that place you've arrived at start to feel stale or monotonous. Things change over time and what's important to you & what makes you happy will evolve but the first point remains.  This is a nice morning thought and also one way to let you know that we are going to continue keeping things simple here at HNLY! Haha... We're pumped about the...

Last April the crew flew out to Costa Rica to spend a few days with our good friends behind Nosotros Tequila. We've talked about evolving the HNLY Journals series into a showcase for other brands and entrepreneurs that we love and this is our first crack at it. Nosotros is run by Carlos Soto, Michael Arbanas & PJ Dwyer so in this episode you get to know them individually while also getting a feel for what the brand is all about. The entire trip was filmed and we were mic'd up...

A few years ago I was in Istanbul & a man working as a shoe-shiner walking in front of me dropped one of his tools. I caught up to hand him his tool, "Sir, you dropped this". He teared up and asked to shake my hand, explaining that it was the first time in years someone had called him "Sir". I gave him a hug & I've never gotten over it. The moments add up as you travel more & the most addicting thing for me is the intense curiosity I...

hola! Writing to you from Mexico City where I am spending one month meeting local entrepreneurs and exploring the neighborhoods. Photo shown is at a unique place here in Roma, CDMX called Ethical Fashion Space. One of the first meetings I had was with Mafe Cubillos, founder of LeComf, a sustainable women's clothing brand. Mafe & I made quick friends and she sweetly began introducing me to her friends & others in the industry. A few days later we had lunch (two hours+) with Mirielle Acquart who is a connector...

Hello again, We are just a few weeks away from unveiling our first ladies HNLY. Look for that to be live on the website in December at the latest. The team is still going back and forth on names for that one. Any ideas?!  Our Costa Rica trip earlier in the year with Nosotros Tequila & their team was filmed and we are excited to release the video of that trip within the next few weeks as well. These videos are our 'toe in the water' way of continuing to...

5.17.21 Damn, ya'll! We've been skimpin' on the BLOG but I promise it won't happen again. A LOT going on. We just returned from Costa Rica where we shot our 2nd video with a few good buddies who happened to be badass entrepreneurs. We're excited for you to check that out and would really appreciate feedback once that's live. This 2nd video is our first of a little entrepreneur series we are hoping to roll out where we hang with folks building a biz we think is cool and interesting...

Our first year is in the books! As first time entrepreneurs and new entrants into the fashion business we were served countless lessons. Nothing is as we thought it would be. Not sales, not our average customer, color and style favorites etc.  But despite the hurdles and missteps along with a pandemic/recession it feels like HNLY is here to stay. We are happy with all of the measurables and we feel like we have the makings of a very cool community that we are proud to be a part of.  Year...

Other than HNLY we've spent most of our savings on traveling the past few years. While traveling we've met friends who are locals to the area and we try our best to acclimate and blend in with their culture, language, etc. Our language skills are often met by laughs but we always find a way to convey our message in the local language. It usually translates to "I hungry", "I go now", etc. but it works! This eliminates a lot of wasted words, wasted conversation and I want to try...

This post is a long time coming! Sorry for the delay to the 11 people that read this. In April we hit a very important milestone (important to us!) as we became an order every day ecomm company! The Month of May continued that theme and we're excited to head into the summer season and towards our 1 year anniversary in mid-July. Our women's henley is still in the design phase and we hope it will be ready late summer or fall. We are also working on adding an additional...

500 orders in six months! Love it. We are hitting our stride and appreciate the re-orders from you loyal henley lovers. The next few months we are hoping to get to San Diego, San Francisco and a few of the National Parks that we're surrounded by for more shoots. We love them since the "models" are our friends and the motorcycles are ours... it's basically just an excuse to hangout!  We've got 4 styles in 5 colors now and those are all here to stay. What's your favorite? What colors...

  We've heard from many of you regarding an ambassador program and we are finally ready to put the wheels in motion towards starting one. If you are interested and passionate about the clothing industry (and henley shirts!) we would love to hear from you.  This is something that we want to limit to a select few who feel connected to what we've shown as a brand thus far with hnly and not something that we want to feel transactional. For us, hnly is a vehicle to illustrate our passions...

You guessed it. More henley shirts. We've released a new style, new colors and an XL size and we're staying on course to be your go-to shop when it comes to the most versatile shirt style out there. We said early on that we want to help simplify your wardrobe and we're loving the feedback and re-orders from people who have found one of our styles to fit their taste in every color.   Aside from that we're keeping it simple this year and spending the majority of our time reaching...